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How to extract the core values of LED enterprise product homogeneity refused

Return list source:Krgled view:- date:2016-06-30 10:11:00【Large Middle Small

Like our personal core values, we can know what their core values, or say, do you know your strengths, not simply talk about the advantages, you should say what the bright spot is that you leave a good impression to others main because you are what attract people. In fact, most people do not know themselves, or can not fully understand their own, so both ancient saints, let alone us mortals. But we tend to see the advantages and value of others. Enterprises, too, difficult to grasp their own, while others look like they understand. Core values are not business owners out in the company's own series, but how to extract.

Company's core values, is to ensure that enterprises in market competition to obtain the fundamental survival and development, if you do not know what is their core values, then you still stay in step by step stages of their business development the lack of confidence, while high-risk enterprises, rely on luck and hard ingredients savings to survive. Companies do not have a sense of security.

In fact, every business has its own core values, like our individual, survive, there must be some reason. Just difficult for us to make it clear what is the core value of their businesses.

Core values must not reflect the full value of the enterprise, but you can not copy and peers have external or internal forces can be tangible or intangible.

It is a long-lasting nature of the firm set of principles and core values of the enterprise. It should not be confused with a particular corporate culture or business practices, we can not compromise the company's financial income and short-term goals.

Values deeply rooted in the enterprise. They are no time limits to lead the enterprise guiding principle of all business activities, to some extent, its importance even beyond the company's strategic objectives.

Example: The same stent production enterprises, the same material, the same pricing similar quality stability, sales different. Two companies have reflected his value. Core values and short-term sales without too much relevance.

For example, an LED Spotlights companies Spotlights achieve the highest price, the market share force ranked first, his core values on a single product and the value created by the formation of the association.

Back then an LED Spotlights companies, in addition to a high price positioning, whether as an extension of corporate value, the answer is yes. Because every business is a core value can not be copied, and you can convey your values, you want to lead the market.

LED industry technology innovator in many technology as the first productivity, defined as a core value of the business, of course, 0K, but we should ensure that our technology is leading, operability, easy to accept, is not easy to replicate. If this does not reflect the core values of technology, then still have to rethink. The core value of the enterprise must be able to ensure that your uniqueness, and can continue to do to ensure the development of enterprises.

There are many industry veteran enterprises, in production scale, production management doing a good place, which is a manifestation of their core values. There are also many small but excellent enterprise, or they have certain advantages in the local market in a certain product areas, from which you can also find their own core values.

The core values of corporate culture can be understood as a mining sector, such as your team, technology, products, models, and other mental one, but certainly not all, because you can not cover everything. The same core values may be your current one mature markets. Let colleagues and your customers, your brand will be able to hear and immediately think of your business-related vocabulary, the value of the loss of so-called Ruoyi formed the core values, business will be lost, it began to decline.

When business owners personal fame, greater than your brand. That you are still start-up stage, or that you are the current main business value. Yet to find where the real value of the business, such as I: Cree high. I know the names of those who know more than my company. Like us, we need to do more work. Because the boss is difficult to support the spirit of enterprise and the fundamental long-term development. Enterprises need spiritual leader and core, but not the company's core values, like the Communist Party is the core value of early communist Nationalists Three People's Principles, but not Mao Zedong and Sun Yat-sen, the core values of the brand must be the Roots.

Company's core values, not a slogan, and the process of enterprise development, and continuously explore summarizes out, he is by a market test, it has obtained preliminary approval market. At the same time the company's future long-term survival of magic.

How in the industry homogenization, the sign advertised business?

Homogenization

Here mainly through the core values that you have found to the core values of the main line, strengthen internal and external, to strengthen the external output. Notify brand picture show, and improve enterprise CI (Corporate Identity System), in the actual operation is repeated to inform.

For the core values, the Friends group also has more image problem to explain:

Consumers choose your product, always ask a question, I buy what are you doing? Tell me what you create value?

As long as you answer this question in one sentence. To find the words, your company is half the battle, and the rest is execution, is continuous improvement.